Written by Standee advertising are temporary, collapsible and mainly made of cardboard that can be put in strategic positions at the areas accessible by the public such as doors, corridors, till points and shelves. Marketing has made it possible for businesses to sell products, get customers to patronize them and create awareness all through the use of signs. Here are some of the key reasons why standee displays can give your sales a significant boost:
More Customer Acquisition in Commercial Access Points
Outdoor advertizing is effective because standees are created to be placed vertically in high traffic areas. He pointed out that graphics and textual messages at large and free-standing signs cannot be ignored by consumers as they walk by. Place the standee ads in conspicuous areas where people might rub against ad: entrances, exit doors, walls beside aisles, lines and so on. This design is particularly durable and useful in areas that might be narrow and congested.
Encourage Impulse Purchases
The design of the standees makes consumers make impulse buying decisions due to the good product display and sale appeal. This is because when a customer walks around the store and notice that products on the standee are on sale or have a promotion, then the stimulus is enough to make them purchase. Elevator stands are effective in transforming casual onlookers into purchasing consumers through emotions created by bright colors and attractive price tags. This allows an advertisement placed on a standee sign to capture the attention of many people since it is placed at strategic positions.
Reinforce Brand Messaging
Standees complement brand image and communication by reproducing colour, fonts, images or phrases customers get to see from other adverts. The consistent brand identity that is evident in everything from standees to shopping bags can also be useful in further enhancing the brand image. Standees become a part of the customers’ physical memory when they are used alongside other branded items so that when they revisit the brand again, the initial brand images are easily evoked. It conveys credibility, durability and enhances brand awareness with regards products and/or services.
Showcase New Products
Free standing displays are most effective in situations where the organization wants to introduce new products or services to the market, or when announcing a new product during a particular season. Their bright and attention capturing design is quite good for emphasizing how many items customers, for instance, are not aware of a particular store’s availability. When new products are launched, they have to be advertised well and placing a large standee in a strategic position such as in the middle of the store will help when advertising these new products. The additional space allows for explaining to consumers the value proposition of the product and encouraging them to take a trial of it.
Flexibility: The ability to adapt to any given location is one of the key factors that should be considered while selecting a business site.
Another advantage of standees is that they can be easily adjusted because they are not heavy and can easily be relocated or modified depending on the environment. They can be used at the floor level, on the countertop or on the walls depending on the most suitable display method. If there are no shelves or walls available for placing the items, then they use standees to at least build a display area on any floor space available. They permit localize or customize of the message or graphic to be used. Regarding the use of standee signage, this we find that the intricacies of promoting specific products within a region are easier when conducted by national chains.
Are Cost-Effective
Being tall and colorful, standees are highly affordable in comparison to most other forms of advertisement panels. They can be economically printed in large quantity from thin cardboard that can be ordered in as and when required. With CPM and even overall return on investment, they are one of the cheapest forms of print advertising out there. Instead of setting up permanent banners, flags, headers and posters, they can all be changed when campaigns need a new look. This can be easily managed because they are relatively cheaper compared to other brands in the market.
Provide High Visibility
Standees are especially effective at reaching high above the standard low shelving units, scaling great heights. A floor-standing ad, a standee, with height varying between 5-7 feet guarantees its high visibility irrespective of distance. For instance, available literature reveals that seats with sight lines slightly above eye level attract more attention. This is the reason why a standee is designed with its upper portion slightly raised compared to most floor-based displays as it can be viewed even when there are obstacles or many people in front of it. Aiming at the greatest LOF and flash value is important for achieving maximum penetration.
Deliver Lasting Impressions
I can see that shoppers tend to remember what they saw on in-store displays for 2. 5 times longer than how long they remember other forms of media. This is because physical standees are real life forms with real life like features and thus appeal to the sense of touch and feel as compared to their electronic counterpart which appeals to only the eyes. Large standees are converted into consumers’ attention and recall since they are likely to be seen and remembered due to their size. Promoting online and at the same time through standees has advantages – customers are constantly reminded of the call to action through digital banners.
Measure Effectiveness
Most standee signs integrate features that allow for the assessment of viewership, such as QR codes, to provide a quantitative approach. Brands can offer scannable codes or unique promotion codes on standee displays, which in turn can give insight into the conversion rates of impressions to new redemptions. The data generated subsequently assists in determining better methods to improve messaging response in the future. Quantitative data offers the means to measure an ROI on standee signage to enable managers to show the results of its implementation.
Create Interactive Experiences
They are often used as a base for technological enhancements that turn stands into engaging displays. Superimposing more graphics such as augmented reality, video screens or tablet kiosks brings about more engagement. Having dynamic standees compel people to engage in games, constructing unique items or virtually navigate data which creates interest. More importantly, gamificationamped signage gets more people to look at the impressionistic pieces and buy them because people spend more time with them.
As this overview indicates, standee display present many benefits for achieving the objective of creating additional product awareness, enhancing brand identity, stimulating impulsive purchasing, and assessing promotional campaign effectiveness at a minimum expense. The fact that they are mobile, can be personalized, are cost-effective, and visible makes standee signs a valuable investment towards omni-channel marketing. Analyzing the potential of standees for customer acquisition, conversion and overall returns, it can be concluded that standees hold the potential to benefit retailers of all scales.
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