Written by Product packaging, therefore, extends far beyond its mere role of containing or shielding your product. Indeed, packaging is one of the elements of the branding and the identification mark that impacts a considerable number of customers. Purchasing higher quality custom packaging can go a long way in aiding your branding endeavors as it conveys quality, increases perceived value and loyalty among consumers.
Make Your Product Stand Out by Using High-Quality Packaging Papers
For your packaging to be effective, the materials that you use to design your packages should be of great importance. Pleasing to the touch and feel, Vegan leathers, Soft touch coatings and Textured finishes all scream luxurious packaging. Each of these precise sensations assists customers to identify your brand as luxury immediately upon picking it up and feeling the packaging.
The use of sleek, minimalistic packaging designs also transmits an air of sophistication and class. In addition, there are more luxurious features such as, matte coating, foil and spot UV coating to make the boxes and bags differ from the usual packaging and make them more exclusive. For form, finalize your design with metallic materials such as silver, copper, or rose gold on your packaging.
If your packaging is stylish and at the same time feels high-end, then your product is automatically associated with the higher class. Every process – from unwrapping the product to the first touch – reassures the customer that your brand provides more than ordinary products.
Aid Brand Identity by Telling a Brand Story through Packaging
Aside from the quality that materials can portray, the highly personalized packaging that tell your brand story well contributes significantly to creating a connection between your company and your buyers.
For instance, an organizational communications plan for an organic skincare brand that is aimed at consumers with a conscience would prefer packagings that are made form eco-friendly materials such as bamboo or organic cotton. It also aligns with their minimalist design approach that they have for their brands when it comes to manufacturing and the products they produce.
A premium gin distillery may use a strongly colored bag that contains their gin with a brief note about the history of the region the brand came from. This goes to show how custom packaging not only creates value out of the primary utility of a simple box or bag but also an avenue to express your uniqueness as a brand.
It is also important to highlight such minor features as the ones which reflecting your brand or product’s message to create a feeling of higher worth. It allows customers to understand why your product differs from others, and why they should spend more money on it.
Retain customers through effective packaging
This means that the packaging is the most likely to outlive all other Brand touchpoints that customers get to take with them. While the tangible product is consumed, customers retain memorable packaging, reuse or use for display purposes. An effective way to strengthen the bond with customers is through carefully chosen packaging for your products: Seeing it daily in their homes makes them feel close to your brand.
Some ways to maximize the long-term impact of your packaging include:Some ways to maximize the long-term impact of your packaging include:
- It can also be implemented by considering keepsake packaging elements such as magnetic closures on the boxes, cotton bags that are printed with your logo or bottles that can be refilled with crystal or colored glass.
- This means putting in cards that express gratitude, or care instructions or advice booklets which the customers are most likely to keep rather than the product itself once they are done using them.
- Branding logos and naming on premium packaging and material, so clients easily advertise your products throughout their homes, office, and other places.
- Designing packaging that can be proudly stored like the vegan leather Dopp kit that individuals proudly display in their bathroom, the wooden crate converted to a trinket box showcased on the dresser or even a re-usable bento style lunch box that can be proudly displayed in their kitchen.
The more they use and exposes themselves to the touch and feel of your product beyond the point of purchase the more they are convinced that you brand and product is a long term value addition.
When nearly everything is bought based on amnesia and each item is a mere ‘thing’, the investment in how the package creates a memorable and positive lasting impression that continues to foster relationship beyond the ‘buying’ area is priceless when it comes to enhancing the perception of your brand. It is evident that quality packaging boxes contributes to the success of a product through studies that have revealed that videos where customers unbox and demonstrate the packaging gets millions of views compared to normal product reviews.
Level up your packaging with unique and quality premium materials, communicate your brand story, and help drive long-term cyclical use and utilization. If employed well, packaging can bring a lot of value to your brand, something which is yet to be fully realized.
