Written by It is outstandingly challenging to capture the attention of a consumer in the world full of brands competing for the buyer’s attention. An effective and cheap method of advertising, especially at trade fairs, is the use of custom branded bags and totes. Particularly, custom non-woven bag has recently received much attention as one of the most popular items for giveaway at the event, tradeshow and others. Here are the reasons as to why custom non-woven bags are such a perfect promotional item for organizations to use.
What Are Non-Woven Bags?
Reusable tote bags, more specifically non-woven bags, are a type of bag that is made out of polypropylene which is a tough and light plastic. Non-woven bags do not have to be woven or stitched together as is required of the woven fabrics. However, they use heat, pressure and binding agents to join polypropylene fibers into a compacted, felt fabricating fabric like cycle.
Such manufacturing process also provides an advantage to non-woven bags which can be printed in full colors on all available areas. It also grabs prints and logos well as they do not crack or fade from the fabric as is the case with many other materials. However, non-woven bags are cheaper, very light in weight, and can be produced in a wide variety of sizes that are large in size.
Affords power high visibility wherever they go
This is especially the case when your custom non-woven bags are printed with your company’s logo and other details: your customers will carry them often and your brand will benefit from exposure every time they do. Wherever you want to showcase them, whether it at the grocery store, the mall, the gym, or even the beach, many people will get to see your logo. In contrast to trinkets that are kept in a purse, tote bags are taken out for use in public domains. It regularly presents your branding to different parts of the town and this helps a lot.
Data also prove that non-woven bags which are used virtually for shopping and other chores get over 2000 visits monthly. In fact, they are literally moving and rolling billboards for your business to convey your brand. The people will be reminded of the positive attitude towards the business whenever they will be using the bag and its functionality.
An Environmentally Sensitive and Biodegradable Promotional Item
This is because in the contemporary world, the trend is towards environmentally friendly products, and non-woven bags give this impression. They are reusable as a rule and can be produced of recycled materials in one way or another. Consumers are becoming more aware of the environment, and as a result, they expect organizations to reduce their impact on the environment in the production of their products and in marketing their products. Giving out Styro cups or giving out singular plastic bags or cheap trinkets that can be broken easily does not look good at all. Non-woven bags that are customized to the specific company also fit well within the realm of CSR in relation to sustainability.
Non-woven bags can also be certified from other institutions such as the Better Bag Company when its manufacturing was done in the right manner. It also adds third party endorsement indicating that your bags are produced under certain standards of responsible manufacturing. As for engaging this certification, it matches audience interest in making ethical buying decisions.
Cost-Effective and Value-Driven
The per unit promotional cost of getting your custom printed non-woven bags comes down significantly when you order in bulk. They are value-oriented-impersonal articles suitable for events where the budget is limited or where they can be given to numerous people during tradeshows. However, their endurance and longtime use will ensure customers will continue to use them for the next coming years. Which makes non-woven bags are much higher return-on-investment than any one-use items such as flyers, stickers or even paper bags.
From an attendee perspective, people had indicated a preference for free bags because of the extremely utilitarian function they offer in day to day life. It is helpful in that it reduces the constant purchase of plastic bags from the store. That is why non-woven bags are priceless as giveaways – they are useful and long-lasting. If your company has to spend a bit more to buy rather expensive but branded bags, imagine the benefits that the company gets in the future.
Creativity in branding has never been more ideal than to use a vehicle such as the one described above.
This is also one of the reasons that non-woven bags are particularly appropriate for presenting original colors, designs and graphics. They offer large print areas where one can draw or paint attractive pictures, designs, political or religious statements, company logos or photos. Thus, regardless of what visual identity and style is used in a brand, it will be very fitting to be placed on a custom bag. Take two great graphic designs and add a handy feature and you get the most effective promotional item.
This high visual impact also ensures that the intended audience will upload pictures of the bags on the internet and the social media. Whenever, people receive attention from carrying a bag around town, they will question as to why they are using the bag or where they got it from. That way user generated posts and shares in social media will give your business a wider reach and make your brand more recognizable. It is the exposure you cannot buy and is far better than any ad you could ever pay for.
Marketing can be done at any scale and may be effective in reaching a wider audience.
The third and final reason why non-woven bags are an ideal giveaway material is that they are versatile and can fit any promotional campaign regardless of size. If used in community outreach events where people are given informative materials, it is useful when incorporated in flyers or brochures that are highly appreciated due to their usefulness. In large events such as conference and trades shows, bags can hold your handouts or freebies for the attendees. logs on partner or sponsor’s bags facilitate sharing of production costs while at the same time offering the opportunity to put your brand out there.
Concisely, custom bags can meet promotion needs in any requirement and utility with great effectiveness. And as those uses are universal, it only suggests that all related genders, ages, and demographics shall use them. The reusable totes as giveaway items are unlike other targeted giveaways that seek to address specific small subgroups, as they are genuinely versatile.
Simplify Logistics and Execution
Last but not the least, purchasing custom bags from a wholesale supplier is also easier with respect to operation and implementation. You can easily order online the exact number of bags you need for your campaign in a single batch. Reliable suppliers are responsible for the approval of designs while fabrics and garments’ pre-production samples and lastly, the door-to-door delivery service across the country.
It is possible to purchase products from most of the suppliers with no minimum order, size ranging from 6”x6” up to 24”x24” and short production turn around time of 10 days. Real-time ordering will not require you to buy large quantities of inventory at a time. Delivery and delivery of the ordered products and merchandise directly to your campaign site or office station minimizes inconvenience. Finally, ease of implementation translates to flexibility so that your team can spend less time worrying about where to find the bags and more time on promoting the bags.
How About Going a Step Further with Custom Non-Woven Bags
As is evidenced by this brief description, custom non-woven bags present a vast amount of utility and versatility for establishing themselves as a promotional item. These are cheap in production, have large imprint area, allow for creativity, are versatile, appeal to most ages and groups, and do not require customization. In other words, it is an effortless way to secure your next event, conference, community program or promotional activity.
The positive impressions that the bags give as well as the longer exposure will therefore significantly boost your brand awareness levels. Target audiences build up first-mention favorability and favorable impressions about firms which provide them reusable utility items with powerful, fine custom graphics. Therefore, do not pass up this chance any longer and find out more about us. Contact a quality bag supplier today and think about using non-woven bags that are especially made for your company.
Written by 
Written by