Written by Clamshell blister packages have gained widespread acceptance within consumer products industry over the last two decades. Here are some of the key reasons why clamshell packaging makes an excellent packaging option:Here are some of the key reasons why clamshell packaging makes an excellent packaging option:
1. Displays Product Clearly
It was established that one of the key benefits of clamshell packaging is its capability to provide clear visibility of the product inside to the customer. This is because clamshell design is made of transparent plastic and its shape give the 360- degrees view of the item inside. This means that the customers are able to have a clear view of the particular product without being hurried into making their purchase.
If it is a toy, an electronics gadget, a hardware item or a food product, the customer has a fair indication of what to expect when making the purchase. This can help increase the reader’s confidence in the purchase decision.
2. Prevents Theft and Tampering
That is because the product is packed inside a transparent plastic case known as a clamshell, making it difficult for individuals to open the package and smuggle or remove some component of the product. This added an extra measure of protection on the stores’ shelves.
Electronic products for instance, can be easily become targets of theft of its parts or even other accessories. The barrier formed by the clamshell design makes this far less likely and helps to safe guard stock. It also discourages people from opening packages to interfere with the food or hardware items so as to buy them with modified contents. This extra security is much appreciated by brand owners and retailers.
3. Hangs and Displays Easily
In the design of clamshell plastic packaging, some have hooks or holes, or ridges so that they may be hung or displayed in stores. This is convenient for the store owner to organize clamshell-packed items on racks, pegs, and shelves strategically placed in different sections of the store to attract the customers’ attention.
The combination of hangers and display characteristics enables brands to have more freedom in choosing the location of their products in stores to be easily spotted. Products may be placed at end aisles, counters, walls, and structural display cases.
4. Stackable for Easy Storage
Clamshell plastic packaging is one of the convoluted types of packaging that has an appropriate shape and size to store the products in a stackable manner. They can be placed side by side and in a nest like formation where many clamshells can be placed on top of each other on shelves, pallets, and in warehouses. It creates the avenue for efficient stock storage, and tracking systems that require less space.
The surface of the packs is uniform and the use of plastic layer also helps to avoid any cuts or rends during storage and transportation. This makes clamshells highly desirable from the perspective of packaging’s role in facilitating the transportation of goods through supply systems.
5. Tamper-Evident Seals
Most elegant clamshell packaging solutions have built-in, enhanced tamper-evident seals to add to the packages’ appeal. This is things such as adhesive seal that can be broken and if it was, then it shows that the packaging material might have been tampered with.
This makes customers clearly differentiate between a packed product which has been tampered with and one which has been returned back. Clamshell packaging with a tamper evident feature is useful in the protection of items that are being sold and it has a way of making the buyer feel safe.
6. Prevents Damage and Breakages
The use of PVC or PETG, which are rigid plastics used in clamshell packaging, offers packaging security whereby products are safely enclosed within the package and shielded from knocks, drops, and squeeze when being transported from the warehouse to the shelves. This avoids harm, destruction, and refunding.
As for easily damaged goods such as electronics, toys, cosmetics, and glassware, the clamshell offers protection through the inner shell that cushions the item along with outer shell that holds the item safely inside. It means that the packaging bears the brunt while those products themselves remain unscathed.
7. Highlights Branding and Messaging
This is mainly because clamshell packaging has flat planes which can be flat and smooth; this makes branding, packaging designs and marketing messages easily identifiable. Business owners and producers can add attractive and eye-catching logos, mottos, images of goods, guidelines and prohibitive statements, which buyers notice well when the goods are located on the shelves.
Real estate packaging is desired. The clamshell package that is creatively designed captures the attention of the users and makes them purchase the brand. This feature of being able to include inserts that provide additional information or coupons is also useful for branding and marketing.
8. Made From Recyclable Materials
Of the many advantages of clamshell blister packages, many are made of environmentally friendly, recyclable material such as PET (Polyethylene Terephthalate). These are some of the most recognized types of plastic that are admissible by most municipal recycling services.
Newly designed blisters, and clamshells are some of the eco-conscious packaging solutions that brands seeking to reduce environmental impact are employing. This lets their products, as well as their packaging, incorporate into new circular economies more effectively. Recyclability benefits the consumer base that is interested in the sustainability of their products too.
9. Automated Packaging Processes
Blister packaging proves to be especially efficient for the packaging processes that involve the usage of the automation system. The clamshells can be easily sealed, labeled and packaged, especially in production line settings. This makes it easier to offer services at cheap rates even when offering large quantities of services in a short-time.
This means that clamshell packaging, can be automated and therefore produce more. It also leads to a lesser number of employees needed for packaging and also has its drawbacks of manually packaging as well. The former is a clear advantage since the use of packaging is applicable in various industries, whereas the latter is advantageous since packaging could be standardized across industries.
10. Customizable for Unique Products
Today with advances in manufacturing and plastic molding, blister packages can be sized to the particular dimension and shape of any given item. This encompasses all tracts of irregular shaped electronics or tools as well as food products and medicines.
Jura Also, all features such as the geometry, orifices, doors, handles, flaps, and orientation or positions of the enclosed space can be shaped to discretion. There are even multi-cavity clamshell designs which are useful when you are packing different products that are made up of different sections or versions. This also makes it possible for a specific clamshell to be made regardless of whether the product in question is of a peculiar shape or size.
This makes blister packaging very appropriate for different fields or industries ranging from electronics hardware to medical necessities and even the military.
The Takeaway
These few benefits that include visibility, security, hangability, stackability, branding, sustainability, automation, and most importantly their versatility make clamshell blister packaging to be on the rise. Due to the practical features that blister packs offer for the customer and the branding aspect, blister packs are a great packaging option for a multitude of consumer product categories.
For the manufacturers and retailers searching for packaging solutions for their products that would protect the items during transport and at the same time convey the message about a noteworthy product at the point of sale, blister packs are a one-stop solution. The next time you are in a process of choosing how to pack a product for retail, make sure to consider clamshels and blisters. The advantages and optimizations they bring may sound sweet and could be the best fit for the company.
