Written by If you come up with blog posts, ebooks, videos, podcasts, or any other content type, you probably invest a lot of your time and energy in writing and researching a piece, proofreading it, and publishing. Though having very good and attractive content on web page or blog is not sufficient – one has to make the content popular and need to disseminate the same in the best possible way to have maximum number of accesses and benefits.
Here are some of the key reasons why broadcasting your articles and content widely matters:Here are some of the key reasons why broadcasting your articles and content widely matters:
Increases Exposure & Reach
The more outlets you will use to spread your pieces the more people will be able to read them. Rather than merely waiting for those people you want to see specific page on your website to happen to come across that page, broadcasting articles gives the opportunity and direct exposure through social channels and platforms that are already frequented by the target audience. In other words, the amount of impressions generated result in increased website traffic, subscribers, leads and customers in the long run.
Builds Authority & Influence
Sharing expert-quality content regularly and consistently to a targeted niche creates a sense of authority or ‘go-to’ source on topics your audience is interested in. The more you are producing articles and analysis that are insightful and informative, the more you become a source of information and influence people want to read and engage with. This influence could help improve the number of people that engage with the content as well as the numbers that convert.
Attracts Backlinks & Referrals
When you use guest posts, republish or syndicating your content across the web each one of its use is a backlink to your website. It also helps in signaling to the Google, Bing and other search engines that your content is worthy to be linked back to hence improving on the search results. Your articles may also bring direct traffic if you have articles that are promoting other articles with back links telling readers to check other articles in your blog.
Sparks prompts social sharing & talks
One important advantage of using social networks to share your articles is that the readers can share, comment or post on the content within their social circles. For instance, an article that is shared by a few people on social media could generate a ripple effect that leads to many people sharing it on their social media pages, thus leading to a massive amount of traffic from sites such as Facebook, twitter, Reditt, among others. These social conversations feed into the kinds of topics that people discuss around your area of knowledge, making content for ever work again and again.
This marketing strategy puts you right in the middle of the industry and place you as a leader in the field.
Content that is published consistently and reaches many people also interests readers and makes your brand be perceived as an industry leader in a given particular area. More exposure to other professionals and authorities in your area of specialization increases your peer acknowledgement and partnership. This helps readers start looking at you for information on matters of interest instead of other competitors automatically. This top-of-mind positioning presents your content in an easily distinguishable manner.
Enables Syndication Opportunities
When your articles are broadcasted effectively, they become more visible, other websites that are concerned with your area of specialty may also develop an interest to pick your articles. In article syndication, the publisher gets on to take advantage of your material while at the same time giving you the opportunity to reach other audiences. to exponentially build your reputation and reach in your targeted market niche. This suggests that prioritizing our own content for broadcast can release more of these viral syndication possibilities over time.
Drives OPT-In Email Subscriptions
Apart from getting website visitors, such broadcasting also contains an option of getting email subscribers and expanding your mailing list. This kind of communication channel for the future use then enables you to continually market to these readers you have gained through your content with special offers, more articles, lead magnets among other materials This is because it is evident that email subscribers tend to turn into customers more than once than one time site visitors. The amplification helps the list building of articles.
Enhances SEO & Discoverability
When you, for example, try to get your articles published and shared online, all that promotion and authority means better SEO. The broadcasting content you create is also refocused to have your own website act as the hub. The greater the number of relevant and quality sites that link to your content and home page, the better search rankings your site may achieve for phrases with commercial value. This discoverability then supports inbound traffic endurance in the long-run.
Aids to Achieve Sales Objectives & Sales Rate
In the end, the time that is spent on developing excellent articles and content should normally correlate with key business objectives such as lead generation and sales revenue. Disseminating articles enhances visibility and sharing of your brand and its proposition, as well as the content products it has to sale. The larger the audience it reaches and is made more aware of, the more opportunities there are of turning readers into quality leads and regular consumers in the short run as well as in the long run.
All in all, passively promoting your articles and content limited to your own website does not yield much benefit. Yet, broadcasting articles around the web brings your ideal audience and turbocharges your content marketing regime. It’s just that always make sure that the content that you are providing is really relevant to what your readers are interested with and the broadcasting channels I am really using. Place your high quality articles right in front of the right audience and feel the many benefits of publishing frequently and consistently that could be a gold mine to any business seeking to establish itself and gain more traffic, sales and profits.
