Starbucks Partner Hub

FIRST-EVER STARBUCKS NORTH AMERICA BARISTA CHAMPIONSHIP IS A CELEBRATION OF OUR PARTNERS

Calling all coffee connoisseurs and latte legends! Get ready to witness some serious barista skills because Starbucks is throwing its first-ever North American Barista Championship! This epic competition isn’t just about crowning the ultimate coffee king (or queen), it’s a massive celebration of all the amazing Starbucks partners (that’s what Starbucks calls their employees) across the US and Canada. Here’s the lowdown on why this competition is a big deal, what goes down, and how you, yes you, the awesome barista, can be part of it!

Why a Barista Championship?

Ever wonder why baristas take coffee so seriously? It’s not just about memorizing drink orders. Starbucks is all about creating a unique coffee experience, and that starts with their partners. They’re passionate about the bean, the craft, and most importantly, connecting with customers. This championship is a way to recognize those baristas who go above and beyond, who embody the Starbucks spirit of community, connection, and, of course, coffee excellence.

The Championship Types

This competition isn’t a one-size-fits-all showdown. It’s designed to test different barista skills throughout various stages. Here’s a quick peek at what you can expect:

Store Level: Every participating Starbucks store in the US and Canada gets to choose their champion. That means over 15,000 baristas have a shot at glory! This round focuses on your coffee knowledge, how you lead a coffee tasting, and your ability to build customer connections, which is what Starbucks is all about.

District Level:  Made it past the store stage? Congrats! Now it’s time to showcase your skills at crafting classic Starbucks beverages like lattes and macchiatos to perfection. Bonus points for creativity! You’ll also get to present your own signature drink creation using ingredients found in the store.

Regional Level:  This round gets fancy! It’s all about combining your barista skills with storytelling. You’ll need to show the judges how your coffee creations connect with people and weave a narrative around your passion for the craft.

National Finals: Buckle up, because this is the big stage! The regional champions will battle it out in Seattle, the heart of Starbucks. Here, you’ll showcase your top-notch coffee skills, knowledge of Starbucks’ sustainability efforts (because being eco-friendly is cool!), and present your signature drink to the actual Starbucks beverage innovation team. Talk about pressure!

The Sweet Rewards of Being a Champion

Winning the Barista Championship isn’t just about bragging rights (although those are pretty awesome too!). The champion gets a trip to Hacienda Alsacia, Starbucks’ very own coffee farm in Costa Rica. Imagine being surrounded by endless coffee trees and learning the secrets behind those delicious beans you brew every day. Plus, you get to present your signature drink to the people who create all your favorite Starbucks beverages. Now that’s an opportunity you don’t want to miss!

How to Join the Fun

So, you’re a barista with mad coffee skills and a passion for connecting with people? Then this competition is for you!  Keep an eye out for announcements at your store or check the Starbucks Partner Hub (https://mypartnerinfo-ext.starbucks.com/partnerportal) for updates.

FAQs

Do I need to be a coffee master to compete? 

Nope! While coffee knowledge is important, the championship is also about your passion and ability to connect with people.

What if I’m new and still learning? 

This is a great way to challenge you and learn from experienced partners. Even if you don’t win, the experience will be valuable.

Is there anything in it for the non-competitors? 

Absolutely! The Barista Championship is a way to celebrate all Starbucks partners. There will be events and activities throughout the competition to get everyone involved.

This first-ever North American Barista Championship is a chance for Starbucks partners to shine, showcase their skills, and celebrate their love for coffee. It’s a competition, sure, but more importantly, it’s recognition of the incredible baristas who make Starbucks the welcoming and coffee-fueled haven we all know and love. So, grab your favorite apron, get ready to brew some magic, and be a part of this exciting coffee adventure!